Sales
Many business owners and sales managers believe “sales training doesn’t work.” They view training as an event—often a short-term “quick fix” designed primarily for the moment. But effective training must be a process. It must include application with measurement, feedback, fine-tuning and reinforcement.
This is why Sandler Training works. Achieving lasting behavioral change and mastering new skills do not occur overnight, and Sandler Training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement and coaching.
With Sandler Training, you are not alone. Your Sandler® trainer is constantly with you, providing coaching, encouragement and feedback as you learn to apply Sandler strategies and tactics to your business environment.
Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioral plan. And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook. Sandler Training addresses all three areas necessary for success--attitude, behavior and technique.
Each participant-centered training session—partly motivational, partly instructional—provides you with the concept, knowledge and understanding of the topic as it applies to your selling environment. Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.
Prior to being introduced to Sandler Sales Training, I considered myself to be a pretty successful sales professional. I must admit, that I was very critical at first as many of the techniques being introduced were quite different from what I had been taught previously. After working in the Sandler System now for about a 2 1/2 years, I have tripled (3X) my sales numbers - and commissions, become a trusted advisor to my clients instead of their sales guy, and have been much more productive in how I manage my time doing sales activities. I no longer chase prospects that either don't have the budget or the ability to make decisions. I make productive Cold Calls. I would recommend Sandler Training to anyone who is looking to differentiate themselves from the masses and increase their sales revenues. It has helped me immensely.
Craig Rohrbaugh Arista Marketing Associates