what is the Meaning behind RUBICON?
"Rubicon" is an old metaphor for 'an irrevocable, no-return commitment'. Rubicon is the river in Italy that marked the northern Roman boundary. Hannibal crossed the Rubicon River to attack Rome and burned the bridges behind him.
Hannibal was committed.
Caesar crossed the Rubicon River when going north to challenge the Roman 'government'. This act was a final declaration of his desire to expand the Roman Empire.
Caesar was committed.
RUBICON means an irrefutable, irrevocable commitment to move forward.
Are you committed to taking your sales to the next level?
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I highly recommend the Sandler Sales training and President's Club for anyone looking for highly-effective sales training and personal sales process. Every week I make sure I set aside time for the scheduled President's Club meeting. I always (Always!) come away with fresh ideas, timely reinforcement of a process that works and a high-energy personal focus for the week after interacting with other members and the instructor. I always tell everyone I can about Sandler Training and how much it has helped me in my consulting business. David Hotle, Ric Hoerz and Pete Brown are professional, experienced instructors that make the President's Club a "must-attend" for me every week.
Michael E. Rohan, President Rohan Business Group Finding the future you really want.